1. Executive Summary

Background: The Clinical Scholars Alumni Network (CSAN) is a start-up non-profit organization that seeks to ensure all members have the opportunity to engage, connect, and participate in the direction of our organization. Our members can participate on teams and committees that are empowered to advance our mission forward. Therefore, the purpose of this document is to provide a strategic direction to empower teams and team members to seek opportunities that align with the mission of CSAN. 

Overview: This document outlines initiatives and ideas to support the growth and engagement of CSAN over the next year. We request and welcome your feedback. 

Mission Statement: CSAN is dedicated to fostering a vibrant network that empowers and mobilizes members. Our mission is to cultivate lifelong relationships, promote continuous learning, and enhance the collective impact of our alumni in advancing health equity and community well-being.

We will achieve our mission by engaging in the following activities:

Facilitate Networking and Collaboration

Provide a platform for alumni to connect, collaborate, and share insights, fostering a supportive community that spans diverse sectors.

Promote Lifelong Learning and Professional Development

We offer resources, workshops, and opportunities for continued education to ensure our alumni remain at the forefront of public health research, policy, and practice.

Advance Health Equity

Champion the values of inclusivity and justice, empowering alumni to address health disparities, advocate for vulnerable populations, and contribute to policies that promote equitable access to healthcare.

Amplify Impactful Research and Innovation

Recognize and celebrate the achievements and contributions of our alumni in research, innovation, and evidence-based practices that positively influence public health outcomes.

Support Career Advancement

Facilitate mentorship programs, job placement assistance, and career development resources to empower alumni in pursuing fulfilling and impactful careers.

Community Outreach and Advocacy

Encourage alumni to engage in community outreach initiatives, volunteerism, and advocacy efforts that address public health challenges, strengthen local communities, and contribute to global health initiatives.

Cultivate Global Health Leaders

Nurture leadership skills among alumni to enable them to lead and drive positive change in public health policies, systems, and practices on both local and global scales.

2. Organizational Analysis

SWOT Analysis:

• • Strengths: Strong network of alumni, established reputation, multidisciplinary expertise working within a variety of communities across the nation..

  • Weaknesses: Limited initial resources, new initiatives needing development and lack of sustainable revenue streams.

  • Opportunities: Increasing demand for providing leadership opportunities both within disciplines and within communities, partnerships with healthcare organizations and policymakers nationally.

  • Threats: Competition from other leadership programs, funding constraints, and economic downturns impacting healthcare budgets.

3. Strategic Goals

Year 1:

• • Ensure CSAN remains a financially viable organization, capable of fulfilling its mission. 

  • Develop an organizational budget (annual) 

  • Communicate organizational values and priorities

  • Develop, market, fund, and launch the Multidisciplinary Executive Leadership Academy.

  • Host the inaugural Clinical Scholars Alumni Network Summit with a minimum of 50% membership in attendance.

  • Host 6 virtual webinars for members.

  • Increase membership by 20%.

  • Develop a menu of services for membership and the public, such as toolkit development, assessment certification, etc.

  • Secure funding in the amount of 200K or more

4. Strategies and Tactics

Toolkit Development:

• • Action Plan: Develop a marketing strategy for toolkit design.

  • Timeline: Complete toolkit templates within two months.

  • Resources: Expert contributors, graphic designers, and content writers.

  • Responsibility: Executive Director

  • Funding Mechanism: 

Multidisciplinary Executive Leadership Academy:

• • Action Plan: Develop curriculum, train alumni, recruit speakers, create marketing materials, and determine location and audience/profession

  • Timeline: Launch marketing campaign within three months, start first academy within nine months.

  • Resources: Local alumni, and content experts.

  • Responsibility: Program Development Team (Team needs to be formed)

  • Funding Mechanism:

Inaugural In-Person Retreat:

• • Action Plan: Plan event logistics, secure venue, develop retreat agenda, and invite keynote speakers.

  • Timeline: Host retreat within one year.

  • Resources: Local alumni, content experts, and guest speakers.

  • Responsibility: Summit Planning Team

  • Funding Mechanism:

5. Implementation Plan

Action Plans and Timelines:

• • Toolkits: Draft by Month 3, Review by Month 5, Publish by Month 6.

  • Leadership Academy: Curriculum by Month 4, Marketing by Month 5, Launch by Month 9.

  • In-person retreat: Planning by Month 2, Venue by Month 4, Agenda by Month 6, and Event by Month 12.

Resource Allocation:

• • Personnel: Assign team leads for each initiative, and designate roles for volunteers and staff.

  • Financial: Budget for toolkit development, marketing expenses, academy setup, and summit logistics.

Responsibility Matrix:

• • Toolkit Development: Executive Director.

  • Leadership Academy: Program Development Team.

  • In-Person Retreat: Summit Planning Team.

  • Membership Growth: Membership Team

  • Grant Writing/Funding: Sustainability Team

6. Monitoring and Evaluation

Key Performance Indicators: 

• • Number of toolkits developed and distributed.

  • Enrollment numbers for the Multidisciplinary Executive Leadership Academy.

  • Attendance at the inaugural summit.

  • Membership growth rates.

Review Process:

• • Quarterly review meetings to assess progress.

  • Annual evaluations to adjust strategies based on feedback and performance data.

Feedback Mechanisms:

• • Surveys from academy participants, retreat attendees, and general membership.

  • Regular feedback sessions with committee leaders.

7. Communication Plan

Internal Communication:

• • Regular updates to the program team via newsletters and monthly meetings.

External Communication:

• • Marketing campaigns via email, social media, and partnerships with external organizations.

  • Blog posts about new initiatives and events.

Transparency Initiatives:

• • Publicly share progress reports and successes.

  • Encourage open feedback from all members.

8. Budget and Financial Projections

Financial Forecasts:

• • Projected expenses for toolkit development, academy launch, assessment certification, and summit.

  • Revenue projections from membership fees, academy tuition, and sponsorships.

Budget Allocation:

• • Detailed budget for each strategic goal, ensuring sufficient funds for marketing, personnel, and events.

Funding Strategies:

• • Seek grants, sponsorships, donors and partnerships with healthcare organizations.

  • Explore fundraising opportunities and membership campaigns.